Effective Directory Submission


Some points to note before starting:

  1. Budget
    How much you are willing to spend on submissions?
  2. Purpose
    Just increase to Page Rank or to drive traffic to your site or both? Or is it for prestige and brand awareness? Most directories wont give you decent traffic, even big and popular directories Yahoo! or Business.com or Microsoft bCentral Small Business Directory may not increase your sites traffic.
  3. Planning
    The most important part of your link building campaign. You need to spend a lot of time knowing which paid directory to submit to and how to submit your site to, what anchor text and meta tags and keywords to use and the niche or market you are looking for.

Some general points to note when submitting to directories:

  1. Make sure you read the Terms of Service (TOS).
  2. Always submit to the correct category (if not possible, something similar).
  3. Make sure your description is correct without any spelling mistakes.
  4. I would not encourage reciprocal links (or 2 way links) at all. Too troublesome and may work against you if the directory is sandboxed by Google. If you must, try linking to big directories or reputable ones.
  5. Vary your description you submit to directories a bit so that it will look natural to visitors and Search Engines. And remember to add some keywords into your description.
  6. Choose a local or a regional directory if possible, as these will at least give you a better amount of traffic as well as PR.
  7. Niche directories are better : They are targeted and usually have less links listed just like a local or regional directory.

Free Directories

Why not? It's free so just submit to them even if they are PR0. Every bit helps and you will not know whether in the future their PR will rise and can help your improve your PR as well. Just try to avoid link farms (directory with tons and tons of links per page) as they are useless and seldom get indexed by Search Engines at all. Also ensure that they have static text links because some dynamic links(especially those which looks like session ids) or "weird" links won't push PR to their listed sites.

Paid Directories

Depending on how much you are willing to spend, you can even have links to your site from PR9 directories. My suggestion in choosing which directory is as below:

  1. PR Value : Check the PR of the directory and the category in which you want to submit your site to using Google's toolbar.
  2. Static Links : Make sure they provide static links, which can help you in improving your sites PR better. Do a search on Google (site:www.directory.com) and see whether their category pages and listings are indexed.
  3. Number of links per page : The less the merrier. In my opinion, the optimal is 10 links per page. Sometimes smaller directories (and thus less links) with a decent PR can help more than a big directory (and thus tons of links) with a high PR.
  4. Featured or sponsored links : Its good to be on top, because Search Engine spiders will crawl from the top to the bottom.
  5. Correct category : Make sure you are submiting to the correct category. And make sure the category you have chosen isn't crowded or populated with too many links or it will be less effective. If your first choice category is too popular, try some other category that is similar and has less links on it.
  6. Do a backlink search for the directory you want to submit to. For Google, try (link:www.directory.com) and see the number of links they have. From the results, you can see the number of links to that directory and it will give you a rough indication of how well this directory is doing and whether they can maintain their PR.

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