Keyword Research Using Wordtracker


Wordtracker is a web-based service that gives you the capability of finding the best keyword phrases for your website. Choosing the best phrases for your site is the single most important thing you can do to ensure the success of your site.

Why to do a keyword research?

Because if you choose keywords that no one is searching for, then your site will never be found. Or, if you choose keywords that are way too competitive, your site will have a difficult time making it to the top of the rankings. Either way, your site (and business) loses.

Why Wordtracker?

Wordtracker is a commercial service used by professional SEO optimizers and marketers to research a niche keywords which can be used to increase website traffic. The Wordtracker database is constantly updated to ensure up to date results for optimizing your website with relevant keywords. You can take a free trial to test the Wordtracker features before subscribing to the services offered. Compared to prices charged by search engine optimizers, Wordtracker is an economical alternative (currently an one week subscription price is $30 USD / £29 GBP).

That is Wordtracker data sources?

Wordtracker bases a keyword's traffic on the number of searches over the last 60 days within the Dogpile and Metacrawler search engines (this is about 3.12 million search terms per day on average). Although these meta-search engines attract a fairly limited audience and this audience is not fully representative of certain specific Internet users, but at least Wordtracker capture all the data for real user queries performed on these search engines. No one other search engine nowadays reveals its keyword statistics.

Just a several excerpts from Wordtracker website:

..To be fair we do make an assumption. We assume that people will search for the same things regardless of whether they use a search engine like Yahoo (www.yahoo.com) or a metacrawler like Metacrawler..

..We believe that a user (especially a new user) would see a search box as a search box. It matters not the technology underneath. Also remember that a metacrawler uses the major search engines for its results!

The other great thing about metacrawler results is that we do not have to contend with the skew from people using software robots checking keyword positions..

Ready to try?

Wordtracker provides everything you need to do keyword research, and it's a service that anyone who is serious about making their website a success needs to subscribe to - at least during the time they're creating new pages and working on building traffic.

Wordtracker tips & tricks

  1. Start with your most common root word.
  2. Find a couple 3 or 4 words phrases you can pick apart that relevant to your site even if they do not have great numbers.
  3. Research each word separately trying both singular and plurals.
  4. Draw an attention to the KEI value. KEI, which stands for Keyword Effectiveness Index, is a number of times a keyword has appeared in Wordtracker's data compared to the number of competing Web pages. In other words, the higher the KEI, the more popular your keyword phrases are, and the less competition they have. Remember that a "good" KEI is anything over 100, and an "excellent" KEI is anything over 400.
  5. However, you can't be afraid to optimize for the keyword phrases that are the most relevant to your products and services, regardless of KEI numbers. As long as you stay away from one-word keywords and some two-word keyword phrases that are used so frequently that they might as well be one word, then don't worry too much about the competition.
  6. Always draw an attention to a Count parameter. Often keywords look promising because they have a high KEI but they really aren't worth optimising pages for because search demand is too low. There is no point dominating a keyword phrase with little other competing web pages (i.e. a high KEI) if no one searches for it! So, if your KEI is 400+ but your count is 20 a month most probably keyword not worthy to spend time on.
  7. Target different pages on different keywords. You can not successfully optimize one page of your site to all keywords you've found.
  8. And the hot one: If you are only going to use Wordtracker for a day, try this... Dump all the keyphrases that it turns up into your basket, thousands of them if you can. Then when you get the results on screen select them and copy them into an Excel sheet. You can then sort them later at your leisure!

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