What is search engine optimisation?


Search engine optimization is the process of ensuring that a website (pages) ranks highly in the search engines when someone searches for specific phrases related to the site.

It is divided into two parts:

1. Onpage optimization which includes all the things you can do to the site (page) itself, like selecting the title attribute, search engine friendly urls, keywords in text, meta-tag keywords, etc.
2. Offpage optimization which includes things like obtaining inbound links with appropriate anchor text.

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